Kelly Helix.
Turning a complex tech stack into a clear, world class talent technology platform.
Scope
Client
Clarity =
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Challenge
Helix brought together multiple advanced technologies into a single offer, but it wasn’t being presented that way to customers.
Internally, there was no shared way to explain Helix. Teams described different parts of the ‘tech stack’ depending on their own understanding and experience. Conversations focused on individual components rather than a fully integrated solution.
As a result, Helix lacked a clear position within the wider MSP offering, meaning sales conversations were inconsistent and confusing.
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Solution
We held in-depth sessions with KellyOCG to understand the technology and, more importantly, the simple value it delivers to customers.
Together, we restructured how Helix is defined and communicated.
A clear value position for Helix within the total talent solution was established alongside a single, simple sales narrative.
Helix was organised through four pillars. Advanced UX, Advanced AI, Advanced Curated Technology and Advanced Analytics.
We developed modular graphics to show how Helix can be configured based on specific customer needs.
We created an internal customer insight tool to align sales teams around the buying journey, and an interactive customer value presentation to show how Helix supports hiring managers and programme managers in practice.
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Results
Helix is now presented, both graphically and strategically, as an integrated modular total talent solution within the MSP offering.
Sales conversations are structured and supported, allowing the full value of Helix to be clearly explained.
Everest Group recognised the impact of the 'clear and focused value proposition' and highlighted the modular approach, describing it as 'a revolutionary step.'
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