Global Re:work Report.
Building a flagship content brand that's distinctive enough to stand out and structured enough to stand up.
Scope
Client
Clarity =
/
Challenge
This key thought leadership piece needed greater consistency and impact.
With multiple teams and external vendors contributing, this annual publication had started to feel fragmented. Different styles, different interpretations, and no clear design thread diluted its authority.
The report content is complex, covering a wide range of workforce themes and data. The design needed to carry that weight without becoming overwhelming.
/
Solution
We created a trusted content brand with a distinctive masthead to anchor the report year on year.
The Re:work masthead delivered a system of shapes that could carry across data visualisation, motion and key brand assets.
We curated an image library and defined how imagery and graphic shapes combine to create a consistent visual language without restricting how it could evolve.
Creative direction sessions with internal teams and external vendors were supported by detailed guidelines, ensuring the system could be applied consistently year on year.
/
Conclusion
The Re:work Report now holds together as a consistent, recognisable piece of thought leadership.
The design supports the content rather than competing with it. Complex data is easier to navigate, and the report feels considered, structured and credible.
Turtl said, ‘The Kelly Global Re:work Report delivers a comprehensive view of today’s workforce, with strong branding.’
Latest Projects.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
